Today, content creation cannot be separated from content strategy and content engineering. In the age of paper, content was a static commodity presented in a static medium. In the age of the Web, content is a dynamic commodity presented in an ever-changing kaleidoscope of dynamic media and found, organized, and consumed in a dynamic environment in which the reader is firmly in control of what the read, and how and when they read it, share it, and pass judgement on it.
In this dynamic environment, creating business value through content requires a firm grasp of fundamentals of communication (content creation), the fundamentals of content technology (content engineering), and the impact of content and content delivery on business success (content strategy).
Analecta Communications Inc. provides an integrated set of content creation, content strategy, and content engineering services.
Content creation: We specialize in API documentation and writing for programmers as well as technical marketing, sales support, and technical communication. We focus on the Every Page is Page One information design pattern, but can also create traditional manuals and help systems.
Content engineering: We specialize in structured writing solutions, including, but not limited to, XML technologies. In keeping with our content creation focus, we believe strongly that content engineering solutions should not be built from the publishing system back, but from the authors forward, and should be designed to capture required content semantics while imposing the minimal cognitive overhead and administrative burden on authors.
Content strategy: We believe strongly in the application of Lean principles to Content Strategy. That begins with a focus on value and the value that content delivers to the business and its customers. The efficient delivery of that value then depends on the application of a flow-based approach to content engineering, and ultimately on excellence in content creation.
Call us today to chat about how we can help you achieve an integrated approach to content creation, content engineering, and content strategy.